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The Power of Testimonials | PART 2: A Multi-Channel Approach
As we explored in part one of this series, customer testimonials are effective ways for B2B companies to convert new customers. Here in part two, we’ll look at some effective ways to leverage testimonials through multi-channel marketing, further amplifying your...
The Power of Testimonials | PART 1: Why B2B Companies Should Request Client Feedback
When most of us decide to make a purchase, we look for referrals. Whether it’s a new car, smartphone or lawnmower, we value the insights and reviews of people who gave useful feedback. By the time B2B buyers contact a company’s sales team, they are already up to...
Expanding to the US Market? Avoid These 8 Most Common Missteps
Think of the last time you took an overseas trip. Remember how “different” things felt to you as a foreigner, even interacting as a consumer: a trip to the grocery store, dining out at a bar or restaurant, getting around in the city from point a to B, traveling on a...
Why Working with a Local Marketing Team is Essential for Entering a New Country
Expanding your business to a new country is a big decision that must be done with foresight and careful execution. One of the most important elements to consider is your marketing strategy, requiring a team that understands the implications of the local market and its...
The Notorious August Holiday
=It's assumed, and often correctly so, that August is the most uneventful month for European B2B companies. While there may be truth in the assumption, we can turn this around by giving August a debatably more important purpose: Growth Focus. In the middle of...
The Power of Testimonials | PART 2: A Multi-Channel Approach
As we explored in part one of this series, customer testimonials are effective ways for B2B companies to convert new customers. Here in part two, we’ll look at some effective ways to leverage testimonials through multi-channel marketing, further amplifying your...
The Power of Testimonials | PART 1: Why B2B Companies Should Request Client Feedback
When most of us decide to make a purchase, we look for referrals. Whether it’s a new car, smartphone or lawnmower, we value the insights and reviews of people who gave useful feedback. By the time B2B buyers contact a company’s sales team, they are already up to...
Expanding to the US Market? Avoid These 8 Most Common Missteps
Think of the last time you took an overseas trip. Remember how “different” things felt to you as a foreigner, even interacting as a consumer: a trip to the grocery store, dining out at a bar or restaurant, getting around in the city from point a to B, traveling on a...
Why Working with a Local Marketing Team is Essential for Entering a New Country
Expanding your business to a new country is a big decision that must be done with foresight and careful execution. One of the most important elements to consider is your marketing strategy, requiring a team that understands the implications of the local market and its...
The Notorious August Holiday
=It's assumed, and often correctly so, that August is the most uneventful month for European B2B companies. While there may be truth in the assumption, we can turn this around by giving August a debatably more important purpose: Growth Focus. In the middle of...